Microinnovation: what paper towels have to teach us about medtech

[Image by managing editor Chris Newmarker]

How can you double the efficiency of a paper towel? Turns out you don’t need to reformulate or make the paper thicker. Instead, you find a simple concept that offers users a new way to think about the product. That’s what happened when paper towel manufacturers began producing the half-sized sheet.

Roger Smith thinks the medical industry is ripe for this type of innovation. Smith is chief technology officer for Florida Hospital’s Nicholson Center for Surgical Advancement.

Listen to the full podcast on our sister site Medical Design & Outsourcing. 

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