Innovasive rebrands as Amplify Surgical

Spinal device manufacturer Innovasive said yesterday that it is rebranding under the moniker Amplify Surgical.

The Mission Viejo, Calif.-based company began the name change in January and said that it expects the rebranding process to continue through the end of the first quarter.

“The Amplify Surgical name better emphasizes our commitment to delivering new, cutting-edge, surgical solutions that reestablish the standard of care for our surgeon customers and their patients. In addition, the new name and brand better represents the Company’s inventive culture and product pipeline,” CEO Andy Choi said in a press release.

Amplify Surgical’s first product is the DualX dual expanding interbody fusion system, which won FDA clearance last October.

The system is comprised of titanium expandable interbody devices intended for use in transforaminal lumbar interbody fusion, posterior lumbar interbody fusion and lateral lumbar interbody fusion procedures, the company said.

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