By Emad Elmasry, Emergo Group In my 25+ year career working with multinational device companies, I have worked with a lot of American and European executives. The vast majority are smart and well intentioned. But time after time, companies new to the Middle East market make the same mistakes. Often, those mistakes are deeply rooted […]
The post Thinking about entering Middle East markets? Avoid these 3 common mistakes made by ‘westerners’ appeared first on MassDevice.
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