How medtech companies can benefit from agile marketing

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Getting a medical device to market can be tough. It has to go through several hoops at the FDA, including the 5-step premarket requirements that include: classifying the device; choosing the correct premarket submission; preparing appropriate information for premarket FDA submission; sending a premarket submission to the FDA and communicating with FDA staff during review; and completing the device establishment listing and registration.

Once approval or clearance is reached, medical device companies can begin to market their products to their target audience. Angela Hill, CEO of Incitrio Marketing (Solana Beach, Calif.), has offered some advice for marketing medical devices by using agile marketing.

Get the full story on our sister site, Medical Design & Outsourcing.

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