GE Healthcare starts $300m emerging markets push

GE Healthcare (NYSE:GE) today said it is launching a new $300 million “Sustainable Healthcare Solutions” business that will be focused on low-cost, high-value technology for emerging markets.

The newly created division is part of a multi-phase effort by the company to expand its healthcare portfolio and will combine GE Healthcare’s operations in Africa, India, south Asia and southeast Asia.

“Much of the world’s population is without adequate healthcare, and innovations that can create better patient outcomes in a sustainable way are urgently needed. Many emerging economies are looking for experienced partners to help build skills, capacity and effective healthcare solutions for their patients,” GE Healthcare CEO John Flannery said in prepared remarks.

The SHS division is slated to focus on affordability and access of care, and will work with governments, non-governmental organizations and private parties, GE Healthcare said.

“SHS will leverage GE’s Fastworks methodology to accelerate, test and rapidly commercialize relevant, affordable technologies. By taking this ‘start-up’ model approach we can rapidly test new ideas, products and services to maximize effectiveness for customers before we scale up. From basic primary care delivery through to more complex, structural healthcare challenges, SHS will aim to combine GE Healthcare’s capabilities and scale with the local know-how and expertise of our partners across Africa, Southeast Asia, India and South Asia.,” SHS divisional CEO Terri Bresenham said in a press release.

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